The Value of Specialization

Allison Sodha

Last month, Chris Russo spoke about the value of niche travel at the World Travel Market in London. Chris is the President and Chair of the American Society of Travel Agents (ASTA). In his speech, he noted that many travelers can go online to book a weekend trip, but for more complex itineraries or destinations, people continue to rely on travel professionals - and the market is growing.

Specialization requires an in-depth knowledge of a destination that can come from education, personal experiences, or both. As countless testimonials, phone calls and emails can attest, the Indian subcontinent is an area where specialization is not only appreciated but fundamental. When I started Sodha Travel, it was (and remains) my mission to go beyond selling a tour package or customized itinerary. It is about familiarizing the traveler with the destination, setting realistic expectations, and most importantly, being an advocate.

Last week, I received an email from Jilliana Willis. Jilliana had recently returned from our 15-day Walking Trails of Himachal tour. Here is a portion of the email, re-posted with her permission:

As excited as I was to visit India, I had my concerns. Before the trip I wanted to learn as much as possible so I felt prepared. I selected Sodha Travel because your agency appeared to have a real understanding of and appreciation for India. I was not disappointed. You gave me comprehensive information during the planning process and in the weeks before my trip. You had a simple way of communicating the facts and expectations. I also had your Destination Guide with me the entire time and it was so resourceful! You really are India specialists and I thank you for your insight and professionalism. What a delight!

Thank you, Jilliana. We always appreciate the feedback! Send your testimonials to

Topics: India, Testimonials

Allison Sodha

Written by Allison Sodha

As the President of Sodha Travel and India travel expert, Allison is passionate about offering travel tips and destination inspiration. She has curated content for several publications, including Little India, and facilitated panels on sustainable travel in South Asia. Allison is currently the Delhi Destination Expert for AFAR and India Specialist for the Women's Tour Collective.