In many markets, the word customized is usually an indicator of a product or service being more expensive. Customized furniture. Customized clothes. Customized vehicles. When someone is making the item unique or distinctive, time equals money. So, it does not surprise me that when I encourage clients to customize their itinerary, I am met with hesitation. "Customized? Isn't that more expensive? I don't think that is possible with my budget."
As I was sitting here tonight watching the Superbowl, my mind started to drift to another upcoming sporting event. Cricket fans, the time is coming...The 2011 ICC Cricket World Cup will be held between February and April in India, Sri Lanka, and Bangladesh. The opening ceremony will be held in Dhaka, Bangladesh on February 17th with the closing ceremony in Mumbai, India on April 2nd. This will be the 10th Cricket World Cup and Bangladesh's fist time co-hosting the event.